Plain text emails are exactly what they sound like—simple, unformatted text with no bells and whistles. Unlike rich text emails, plain text doesn’t include any formatting like bold, italics, or colors, and there are no images, tables, or other design elements (However, Mass Email supports attachments like images and files!). It’s just clean, readable text. This simplicity is a big reason why plain text emails tend to perform better when it comes to deliverability. Without the added layers of HTML or rich formatting, they’re lighter and quicker for email servers to process, making them less likely to trigger spam filters. Additionally, plain text displays consistently across all devices and email clients, ensuring that your message arrives just as you intended. Though they lack the visual appeal of rich text or HTML emails, plain text emails often feel more personal and direct, which can lead to better engagement from recipients.